Because,

•  It takes ages to build up a positive perception for the company or the trade marks, but it only takes a minute to ruin it! 
• Today, when the client is the king of the market, the trade marks and services has to be authentic and reachable, in other words organic, in order to have them alive in long terms. 
• This is why, all the companies which wish to take place in global competition should be aware of the fact that communication investment is more imortant than all other investments such as outfit, foundation etc. 
• Companies which don’t know their customer well today, which can’t create difference and awarenes, will not be able to exist in the future.